Customers are finding the fact that the corporate is putting the welfare of the customer forward of their own, usually makes them return in droves to shop at Zappos because of this. Zappos refers prospects to rivals when they’re out

Being ethical in business creates a positive reputation, that opens various opportunities for revenue. Further, the strategies adopted to pursue business objectives also needs to be pure, i.e. lawful, as a result of the objective of business cannot be attained