For example, plenty of companies use Facebook advertising to address their customer base. But if your ideal customer falls outside the social media platform’s average age range , you might want to reconsider where you’re investing your ad budget. Understanding the role of advertising and marketing can ultimately help you achieve one important goal — reaching out to consumers likely to be interested in what you have to offer. The two concepts are related and often linked, but there are significant differences to keep in mind when planning strategies, launching campaigns, tracking results, and targeting specific audiences.

The existing customer can only claim their discount once their recommended friend has made their first purchase. Meet like-minded people where you can support each other, offer business advice and send business in both directions. Your council can point you in the best direction for business organisations, for example, East Sussex County Council have a dedicated page on their website. Local business organisations are usually more affordable to join than national or global ones.

Why Study Advertising?

It was a bit like renaming Manchester United Football Club the Trafford Borough Playing Fields, Caterers and Toilets. Simply, tens of millions of people in the UK, and also around the world recognised the DTI as Britain’s government department for business. For more than a generation, millions and millions of people recognised the DTI name and knew it was the British government’s department for business. Many people also knew the website – if not exact the exact website address, they knew it was ”. And so increasingly, your local school, hospital, and council are all brands.

  • The existing customer can only claim their discount once their recommended friend has made their first purchase.
  • Performance marketing strategies and affiliate content are popular types of social media marketing.
  • Local cinema advertising offers a captive audience with a long dwell time for your advertisements.
  • Marketing” and Advertising” should not be used interchangeably.
  • This module encourages you to understand how innovation actually happens by carrying out a practical innovation audit within a large established organisation.

People naturally identify and align with ethical philosophical values. The best staff, suppliers, and customers naturally gravitate towards organisations with strong ethical qualities. Nudge theoryis a powerful change-management methodology which emerged in the 2000s. It’s extremely useful in understanding, and to an extent managing, how people think and make decisions. Modern consumers, business buyers, staff and suppliers too, are today more interested than ever before incorporate integrity, which is defined by the organisation’sethics and philosophy.

Google Launches New Core Update: What This Means for Businesses

It focuses on the practical application of research evidence and on identifying and employing the most appropriate methods of investigation and analysis. In Year 2, you’ll develop your knowledge and understanding of current approaches to the development of marketing strategies and how these are implemented through marketing plans. You’ll gain practical insights into how consumers buy and use products, and react to marketing activity. You will also learn how the different elements of the communications mix, such as advertising, public relations and digital marketing, work together to produce powerful marketing campaigns. Advertising is important because it helps companies make customers aware of their products and services.